The logo’s graphic swirl captures the energetic spirit of this textile mill’s catalog binder. Absecon is located near Atlantic City. Its meaning connects to both a bolt of fabric and a breaking wave (Absecon is an Amer. Indian word for ocean). Slip-in binder cards use photos of fabric twirled into the logo’s shape. Business card is gold-foil stamped and embossed.
Scott Santoro, Undergraduate: Graphic Design, May, 1982

