Cynthia Herrmann

Graduate: Graphic Design
May, 1973

Our firm, Mogul Marketing, specializes in business to business and not for profit marketing / communication, with strong experience in financial services, manufacturing and media. My husband (another Pratt graduate and amazing photographer) and I started Mogul Marketing nine years ago. We are great visual story tellers. We care about children, and our community. You can see more of our work at http://www.mogulmarketing.com .

We listen closely with our clients, and work to make their dreams real. Our work reflects their taste, and that of their target market -- not just ours. We want our clients to be very, very successful - so we can share in their success. A good example is Jim Quinn & Associates. Jim Quinn manufactures library furniture. He came to us seven years ago wanting to take his business to the next level. We started with corporate identity and PR, and have written and photographed many case studies for him. His business has grown by at least 50% per year. If you are building a new library in New York, you will want to talk to Jim Quinn. See more at http://www.jimquinn.com .

Examples of caring for children
Berkshire Farm and Services for Youth is the largest agency in New York State dealing with troubled children and their families. The staff is incredibly talented and dedicated, but this is hard stuff to listen to. We created a web site for them featuring stories in the words of kids and staff with lots of pictures that make their wonderful work come alive. See http://www.berkshirefarm.org .

I just finished the Capital Leadership program, a program designed to build regional leaders by giving them a better understanding of key area resources. Participating in a class project is a graduation requirement. From the beginning, my class wanted to focus on kids. We decided to do a series of seminars for local tenth graders on skills needed to be successful in business, careers and Tech Valley. Mogul Marketing used pictures and words from the Albany-Colonie Chamber and the Times Union, video footage from WB45, and pictures from our files to create an engaging animation on why it is great to study hard, play and work in Tech Valley, http://www.mogulmarketing.com/capleadership/techvalley.swf .

All the works on this site are copyrighted to the artist/designer; permission to use any of the work should be requested from the individual creator. If you have any difficulty reaching them, please contact Pratt's Center for Career & Professional Development: career (at) pratt (dot) edu.